Overview
As 'Barbie: The Movie' captivated audiences worldwide, it sought to extend its message of empowerment beyond the screen. By partnering with Pledge, 'Barbie: The Movie' launched a global fundraising campaign to support Save the Children's girls' empowerment programs. The campaign focused on closing the "Dream Gap"—the barriers that prevent young girls from reaching their full potential. Through this initiative, the movie’s audience helped raise over $1.5M, directly benefiting girls around the world.
The Challenge
The Solution
Fundraiser Page
Donation Form
Text-To-Donate
Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls
Mattel
As the original girl empowerment brand, we couldn’t be more proud to join Warner Bros. Discovery during this exciting moment in Barbie’s history to support Save the Children. Barbie launched the Dream Gap Project with a global effort to level the playing field for girls, which cannot be done alone. Together, Mattel and Warner Bros. Discovery are partnering with Save the Children to help girls reach their full potential.